Experienced with Google Analytics 4 and Tag Manager.

Knowledge of audience segmentation and behavioral flow analysis.

Skilled in interpreting campaign KPIs and funnel conversions.

HubSpot Data Analytics Certification.

Familiar with A/B testing methodologies.

Able to clean and transform data in Google Sheets and Excel.

Use of UTM tagging for campaign performance tracking.

Certified in HubSpot SEO and SEMrush Advanced SEO Techniques.

Conduct technical SEO audits using tools like Ahrefs and Screaming Frog.

Expertise in schema markup, structured data, and rich snippets.

Skilled in backlink strategy, internal linking, and anchor text optimization.

Proficient in keyword clustering and topical authority building.

Advanced content optimization using Surfer SEO and Clearscope.

Experience with Core Web Vitals, page speed, and mobile SEO fixes.

Implement local SEO strategies with Google Business Profile optimization.

HubSpot Social Media Marketing Certification.

Manage and grow brand presence across Facebook, Instagram, LinkedIn, TikTok, and YouTube.

Content calendar planning, scheduling via Meta Business Suite, Buffer, or Hootsuite.

Set up lead generation campaigns and boosted posts on Meta platforms.

Monitor engagement, comments, DMs, and brand mentions.

Analyze insights and produce performance reports (reach, CTR, engagement rate).

Use of trending audio, hashtags, and formats for Reels and TikToks.

Coordinate influencer collaboration and UGC campaigns.

Google Ads Search Certification – Campaign setup, responsive search ads, bidding strategies.

Google Ads Display Certification – Banner ad targeting, placements, and exclusions.

Google Ads Video Certification – YouTube ad campaigns with skippable/non-skippable formats.

Google Ads Shopping Certification – Merchant Center, product feed, and smart shopping.

Skilled in audience segmentation, remarketing lists, and conversion tracking.

Use of campaign experiments and performance max strategies.

Implementing ad extensions, dynamic keyword insertion, and negative keyword lists.

Google Analytics and Tag Manager integration for end-to-end tracking.

Set up and manage Amazon Seller Central storefronts.

Conduct competitor pricing, reviews, and keyword research on Amazon.

Lazada and Shopee seller management: uploading, categorization, and voucher creation.

Optimize product titles, bullet points, images, and A+ content for conversion.

Use of Amazon PPC (sponsored products, brands, and display) and Lazada/Shopee Ads.

Promotion planning for campaign periods (9.9, 11.11, etc.).

Integrate store links with social and paid campaigns for traffic redirection.

Monitor performance dashboards and order analytics for ROI analysis.

Managed affiliate programs on platforms like ShareASale, PartnerStack, Refersion, and Impact.com, driving program growth and success

Recruited and onboarded new affiliates, managing commission structures and payouts while nurturing strong partner relationships. tracknow.io

Analyzed affiliate performance metrics and KPIs to optimize campaigns and improve partner ROI

Utilized affiliate marketing networks such as Amazon Associates, CJ Affiliate, ClickBank, and others to promote products effectively

Created and promoted content for affiliate products (blog posts, product reviews, social media updates, email campaigns) to drive engagement and sales

Implemented tracking links and attribution tools to accurately track conversions and leveraged analytics to measure campaign performance spotterful.com

Applied SEO best practices tracknow.io and social media strategies tracknow.io to boost affiliate traffic and conversion rates

Experienced in HubSpot CRM contact management and automation.

Integration of forms and lead flows into CMS platforms.

Use of Mailchimp and ActiveCampaign for lead nurturing.

Connect WooCommerce/Shopify with CRM via Zapier/API.

Manage workflows and lifecycle stages in HubSpot.

Build smart lists and segmentation for targeting.

Align sales pipelines with marketing automation journeys.

Generate reports on lead scoring and source attribution.

Design and develop SkillsFuture-aligned digital marketing curricula for adult learners and corporate training.

Create outcome-based learning modules covering SEO, Google Ads, content strategy, analytics, and social media.

Apply Instructional Design models (e.g., ADDIE, Bloom’s Taxonomy) to ensure structured, progressive learning.

Develop trainer guides, learner workbooks, PowerPoint decks, case studies, and assessments for WSQ courses.

Customize courseware to different learner levels, from foundational to advanced certifications (HubSpot, Google, etc.).

Integrate real-world tools (GA4, SEMrush, Meta Ads, CMS platforms) into hands-on practice components.

Build reflection activities, formative quizzes, and summative assessments aligned with SSG’s A & K descriptors.

Collaborate with stakeholders (employers, platform providers, subject matter experts) to ensure curriculum relevance and industry currency.